McDonald’s wrapper improves taste

McDonald’s wrapper improves taste

A recent study highlighted the influence of marketing on children by taste testing food wrapped in McDonald’s food wrappers.

The study had youngsters sample identical McDonald’s foods in name-brand and unmarked wrappers. The unmarked foods always lost the taste test.

Is this something we need to start looking at regulating more? Should advertising by junk/fast food companies be regulated or even banned (similar to smoking advertising on TV/Radio)?

Study author Dr. Tom Robinson said the kids’ perception of taste was “physically altered by the branding.” The Stanford University researcher said it was remarkable how children so young were already so influenced by advertising.

Very interesting….


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